I’m Daniel Macedo, a Brazilian Design Director and Product Designer based in Canada. I turn complex ideas into clear, useful and distinctive experiences, connecting strategy, brand, product and technology to shape identities, systems and digital products that feel coherent from the big picture down to the smallest interaction.

My work spans different industries, audiences and levels of complexity, from global brands to cultural and educational institutions. I’ve collaborated with organizations including Samsung, Harvard College and the Cleveland Museum of Art, bringing together strategic thinking, visual craft and product design to create work that is both meaningful and built to perform.