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How to Inspire and entertain people with relevant content around the country?

Understanding

THE CONTEXT

Caixa’s Lucky Lottery Truck goes around Brazil the whole year doing sweepstakes in several cities. It's a rich opportunity to showcase the brand and promote education and culture.

In several poor communities around the country, some people have never seen a movie on the big screen.

CREATIVE STRATEGY

LEARNING

We created an inflatable planetarium to fit into the Truck. The planetarium projects 180º images of planets and the universe. Thereby, it was possible to build a beautiful roaming atmosphere called "Luck in the stars" to connect CAIXA to good fortune and the heavens.


Storytelling

Before the sessions we played an intro called "The Astronaut" to make a connection between CAIXA Lotteries and the stars.

STORYTELLING

Before the sessions we played an intro called "The Astronaut" to make a connection between CAIXA Lotteries and the stars.

INSTRUCTIONAL MOVIE

And to prepare the audience we played an instructional movie.  

MY ROLE

Creative Direction, Creative Strategy.



Question?