How to show that Caixa, a Federal Bank is the biggest sponsor of brazilian sport?

CREATIVE STRATEGY

The ChAllengE

Make people recognize Caixa support as an important role in encouraging sport practice in Brazil and in making the whole sportscene stronger.


HOW WE DID IT

The campaign revealed two sides: the ordinary people as a role model to the athlete and the athlete as a role model to the people. Both needs each other examples to make the victory possible. We did a tribute to the athletes considered role models showing how they find a meaning inside of every brazilian.

CHANNELS

HOW

For that, many channels were used to present in a emotional way our power to overcome obstacles. In online media, we played with the brand X as a sport player in several modalities. The videos also generated animated gifs and memes used by people via other media channels like Whatsapp.


The results 

The film reached more than 7 millions views on Facebook making it one of the most seen in the whole year. In the end, researches pointed that people truly identified Caixa as a major sponsor of sports in Brazil, despite the big number of other companies trying to hit that market around the country.

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The Results

MILLIONS OF VIEWS

The film reached more than 7 millions views on Facebook making it one of the most seen in the whole year. In the end, researches pointed that people truly identified Caixa as a major sponsor of sports in Brazil, despite the big number of other companies trying to hit that market around the country.

 

 

MY ROLE

Creative Direction, Creative Strategy.



Question?