UI DESIGN - BRANDING
Samsung is at the forefront of innovation in creating intelligent and interactive machines. Samsung’s perspective on Artificial Intelligence is to build an ecosystem that enables users to interact seamlessly across multiple devices and modalities to get things done.
To represent their actions using AI at Vivatech, one of the most important tech and startup events in the world, we created a simple easy-to-understand identity that showed that Artificial Intelligence is orbiting around everything the company does.
