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Who I am

Hello. I’m Daniel Macedo. I’m currently working with Transformative Imagination Design at Figtree & Co, São Paulo. For me good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose.

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“I believe in the constant quest for knowledge, innovation and new ways to build creative strategies. My business is to never stop learning, to look for new references, new technologies, and to help train new talent, hoping that they will be much better than I.”

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Experience

20 years of experience at major agencies such as Figtree & CO (at present), Samsung Strategy and Innovation Center (CA), Heads Propaganda and Isobar. I have worked at clients like Bradesco, Boticário, Tim Brasil, Vivo, 3M, Tigre, Positivo, Sony, Unilever, Cielo, Coca Cola, Volkswagen, Petrobras, Caixa, Banco do Brasil, Santander, and others.

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Selected Brands

I’m current working at Figtree & CO with Transformative Imagination Design, a new way to find purpose for brands and products blending design, creative strategies and strong storytellings.

At Figtree I’m also working with UX design for AI. The challenge is think about the future of no screen interfaces. 

Based in Brazil and remotely working as a senior design consultant at Samsung SSIC CA with Samsung IoT, Samsung Catalyst Fund, Samsung DRVLine and Samsung Forum.

As a Creative Director at Heads my work was to contribute to the development of digital media and marketing strategies, drive the collaborative efforts of the project ‘s creative, user experience and technology teams, and drive teams to exceed expectations on all levels.

Main clients: Boticario Group, Cielo, Caixa, Petrobras, Unimed.

To continue  getting back in time please find more on Linkedin

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Honors

In all these years of experience I had the opportunity to be part of projects participating in several awards in Brazil and abroad such as the Webby Awards, London, One Show Interactive, and Colunistas Brasil.

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Project Timeline

Get back in time with some year by year projects I’m proud of. 

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2018

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Samsung – CSO

Samsung Forum

Samsung Catalyst Fund

Samsung Catalyst Fund

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2017

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Samsung – Artik Lightning

Vanilla Eyewear

Xerofone – App

Cooklist – App

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2016

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CAIXA – Relive your wins

CAIXA Lotteries – The Astronault

CAIXA – Brazilian Carnival 

CAIXA – Achievements Game

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2015

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Cielo – Do you want more?

CAIXA Insurance – Yes It’s For You

Renault – Renault News

Shoptime – Mother’s Day

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2014

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CAIXA – Poupançudos

O Boticario Group – App

AMBEV – Skol Social Media

Boticário Group – Magazine

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2013 to 2012

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Petrobras – Inspire Me

CAIXA Lotteries – Numbers

VW – The Beetle

The Tweet Typewriter

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2011 to 2010

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Brazilian Paralympic Committee

Meet Maranhão 

Coca-Cola – Brasília 50 Years 

Parrkshopping – Valentines Day

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2009 to 2008

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Terraço Mall – Once Upon a Time

Brazilian Gov – Drive Safe

SESI – Healthy Life

Brazuca Magazine

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2007 to 2006

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Brasília Music Festival 2007

Nokia Institute of Technology

VIVO Play – 3G

VIVO Play – 3G

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2005 to 2004

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UNESCO – Gun Control Ad 

Jaime Camara – IPS Driver

WWF – Furry Island

Care Brasil 

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2003

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Correios – Virtual Agency

Correios – Letter Stamp World

CAIXA Lotteries

WWF – Free and trap 

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