About - Daniel Macedo

Who I am

Hello. I’m Daniel Macedo. I’m currently working with Transformative Imagination Design at Figtree & Co, São Paulo. For me good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose.

“I believe in the constant quest for knowledge, innovation and new ways to build creative strategies. My business is to never stop learning, to look for new references, new technologies, and to help train new talent, hoping that they will be much better than I.”

Experience

20 years of experience at major agencies such as Figtree & CO (at present), Samsung Strategy and Innovation Center (CA), Heads Propaganda and Isobar. I have worked at clients like Bradesco, Boticário, Tim Brasil, Vivo, 3M, Tigre, Positivo, Sony, Unilever, Cielo, Coca Cola, Volkswagen, Petrobras, Caixa, Banco do Brasil, Santander, and others.

Selected Brands

Figtree & CO - SEP 2020 to present

I’m current working at Figtree & CO with Transformative Imagination Design, a new way to find purpose for brands and products blending design, creative strategies and strong storytellings.

At Figtree I’m also working with UX design for AI. The challenge is think about the future of no screen interfaces.

Samsung SSIC - 2016 to 2020

Based in Brazil and remotely working as a senior design consultant at Samsung SSIC CA with Samsung IoT, Samsung Catalyst Fund, Samsung DRVLine and Samsung Forum.

Heads Propaganda - 2013 to 2016

As a Creative Director at Heads my work was to contribute to the development of digital media and marketing strategies, drive the collaborative efforts of the project ‘s creative, user experience and technology teams, and drive teams to exceed expectations on all levels.

Main clients: Boticario Group, Cielo, Caixa, Petrobras, Unimed.

To continue getting back in time please find more on Linkedin

Honors

In all these years of experience I had the opportunity to be part of projects participating in several awards in Brazil and abroad such as the Webby Awards, London, One Show Interactive, and Colunistas Brasil.