UI DESIGN - BRANDING
Samsung Catalyst Fund invests in and works with innovative startups whose disruptive technologies have the potential to make the world a better place—helping people everywhere lead happier, healthier, richer lives.
A two-year project involving studies and design contemplating the brand, the visual identity, and a multitude of materials developed to present the Samsung fund to potential startups all over the world.
A strong, solid, objective brand. Every single material seeks to communicate in a reliable manner following the Samsung color guide, allowing the brand to have its own personality without breaking away from the parent brand.
