Orbita

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/ About the project

Órbita is a Sebrae experience created to bring artificial intelligence closer to the reality of small businesses. Rather than approaching AI as something distant or overly technical, the event was designed around practical learning, showing entrepreneurs how emerging technology could become part of their everyday decisions, operations and growth.

The brand was built around one central idea: the future does not sit somewhere ahead of the entrepreneur, it moves around them. This concept shaped a visual identity and digital experience inspired by movement, gravity and orbital systems, creating a distinctive universe for an event focused on technology, innovation and possibility.

/ Credits

Client:

Sebrae

My Role:

Design Director / Brand Designer

Services:

Brand Strategy, Visual Identity, Art Direction, Digital Design

/ Year

2025

/ PROBLEM

Artificial intelligence can easily feel abstract, intimidating or disconnected from the reality of a small business. Órbita needed to communicate a sophisticated technology subject without becoming cold or overly technical, while creating enough visual impact to establish a new event within Sebrae’s broader ecosystem.

/ SOLUTION

I developed a visual system around the idea of an orbit, placing the entrepreneur at the center and allowing the identity to expand around that concept. Circular trajectories, particles, movement and a high-contrast digital palette created a visual language that felt technological without relying on conventional AI imagery. The system extended from the identity and event environment to the website, social content and digital communication.

/ RESULTS

The identity gave the first edition of Órbita a distinctive presence within the Sebrae ecosystem and created a flexible foundation for the experience across physical and digital touchpoints. Following the event, its content remained available online, extending the experience beyond the live program, while Sebrae has already announced the event’s return for 2026.

/ PROJECT OVERVIEW

The creative direction began with the idea of changing the relationship between people and technology. Instead of positioning AI as something entrepreneurs needed to chase, the concept placed them at the center of the experience. Innovation, knowledge and new possibilities became elements in their orbit, giving meaning to both the name and the visual language of the event.

That idea became a system rather than a single campaign image. Orbital lines, particles, dark environments, electric colors and a minimal graphic language could move between large-scale stage graphics, digital interfaces and small mobile formats while maintaining the same sense of movement and depth. The result was a brand designed to make technology feel immersive, contemporary and, above all, approachable.