Aprender a Acreditar (Learning to Believe) is a deep and extensive strategic work to modernize the Bradesco Foundation. The project aimed not only to promote an essential reform but also to take a pivotal role in the transformation of the culture, patterns, imagery, and cognitive elements involving the institution.
The new marketing communication of the Bradesco Foundation primarily impacts the way students see, recognize and inspire themselves. Consequently, it affects and influences the way the world will look at them.
Conveying the message of the Bradesco Foundation through a more human, artistic look that respects a solid system of organic grids and well-defined colors for each audience.