UI DESIGN - BRANDING
Samsung has been focusing on avenues of potential future growth and it believes that self-driving cars hold great promise. The company has been working in this space but not with ambitions of making its own self-driving car. The company unveiled its DRVLINE autonomous driving platform that unifies its self-driving car technology efforts into a single platform.
The project’s main goal was to make it easier and faster to assimilate a large amount of content. During the launch people needed to understand clearly the initiatives at the same time they got to know the work of each partner company.
UX focused on fast reading and easy understanding of content. Minimalist and direct design emphasizing the images. Responsive environment.
