UI DESIGN - BRANDING
The project is a traveler’s map. It was created by using a complex methodology, data analysis, experts’ insights, and studies on the behavior and motivations of those who visit São Paulo. The App features accurate information to inspire and guide travelers.
A platform of trailblazers, locals, and people who are curious and passionate about the inexhaustible potential for tourism in the state of São Paulo.
A Design System was created to guide the user through a sensory experience within the application, bringing relevant information according to every choice made by the user from the start.
